The digital shift:
decoding today's investors

Today, more than three-quarters of investors invest at least some of their portfolio digitally – the majority 56% take a hybrid approach - meaning they adopt both an online and offline approach to investing. When it comes to financial education people are also digitally connected with almost 3 out of four investors globally sourcing investment information online. However, is this behaviour consistent across the world? And are they impacted by demographics? What does this mean for your growth strategies trying to reach new clients and re-engage those who have become inactive?

Embracing the New Digital Norm

Our latest Decoding Digital report is based on the views of:

11,000+

Retail investors

25

Countries

4

Age groups 20 - 60

Did you know?

decoding digital report key findings
decoding digital report key findings
Explore the key findings
Decoding Digital Investments 2025 Report

Digital: The world's new normal

Overall Amundi Digital Investor Global Index (DIGI) score by country:

decoding-digital-amundi-digi-scrore

Unless otherwise stated, all information contained in this document is from Amundi Asset Management S.A.S. and is as of 14 April 2025. Diversification does not guarantee a profit or protect against a loss. The views expressed regarding market and economic trends are those of the author and not necessarily Amundi Asset Management S.A.S. and are subject to change at any time based on market and other conditions, and there can be no assurance that countries, markets or sectors will perform as expected. These views should not be relied upon as investment advice, a security recommendation, or as an indication of trading for any Amundi product. This material does not constitute an offer or solicitation to buy or sell any security, fund units or services. Investment involves risks, including market, political, liquidity and currency risks. Past performance is not a guarantee or indicative of future results. 

Date of first use: 14 April 2025

Doc ID: 4335462